What I do

Services

hijinx helps marketing, creative, and brand teams bring clear direction to complex work.

The core focus is AI enablement: helping teams understand where AI belongs in their creative process, which tools are worth using, and how to use them in ways that support the work rather than dilute it.

I also advise on marketing strategy, especially when teams need sharper positioning, messaging, or creative direction.

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A single flower in ASCII linework
core focus

AI enablement

It’s not about chasing every new tool. It’s about building a point of view, then using the right tools to bring it to life.

What teams leave with

A clearer understanding of where AI belongs, practical workflows the team can actually use, and shared standards for producing AI-assisted work that feels intentional, high-quality, and distinct.

What I can help with

  • Understanding where AI is already helping, where it’s falling short, and where it could create the most value
  • Cutting through the fog around AI tools and releases
  • Choosing those tools based on how the team works, not just what’s trending
  • Creating shared guidance for when and how to use AI
  • Building repeatable workflows for design, content development, synthesis, and other creative needs
  • Protecting brand voice, creative judgment, and quality standards

What the work might include

Tool audit & recommendationsWorkflow mappingAI playbook / usage frameworkBrand guidelines for AI toolsPrompt libraryCustom GPTs / Claude SkillsTeam workshops & trainingOngoing advisory

how the work goes

01

Explore

Map where AI already fits, where it’s falling short, and where it could create the most value.

02

Design

Build practical workflows, prompts, guidelines, and tools around how the team actually works.

03

Adopt

Help the team use the system with more confidence, consistency, and creative judgment.

strategy support

Marketing strategy

Clarify what makes the brand distinct, and how it should show up.

What teams leave with

A sharper strategic foundation with clear positioning, strong messaging, and creative direction that brings the brand to life.

What I can help with

  • Defining what a brand, business, or team should be known for
  • Identifying the ideas, strengths, and points of view that can become inputs for stronger creative work
  • Sharpening positioning, messaging, and audience priorities
  • Creating a strong foundation for campaigns, content, websites, and decks
  • Helping teams figure out what to say and who to say it to

What the work might include

Messaging architectureBrand narrativeCreative brief developmentContent themesWebsite or deck messagingStrategic advisory

Have an AI question or creative strategy problem?

Tell me what you’re working through, and I’ll help you figure out where to start.

Start a conversation