About me

I’m Lucie Oken, a marketing and creative strategist working at the intersection of brand and AI.

I received my MBA from the Kellogg School of Management at Northwestern University, where I majored in Marketing and concentrated in Artificial Intelligence & Analytics, and I have 7+ years of experience across brand management, marketing, and creative AI applications.

I’ve worked across multi-channel campaigns, brand systems, and internal AI enablement, often helping teams translate complexity into cohesive narratives and more practical ways of working.

That experience is what led to hijinx: a practice focused on helping teams integrate AI into their creative process and sharpen the strategy behind what they make.

about hijinx

hijinx

hijinx is the name for my advisory practice. I’m a one-woman team, but I love brand building, so I wanted a place to experiment with my own.

I’ll continue to develop ideas, projects, and experiments under the hijinx name, but the work is all my own.