Questions

Independent creative agencies and in-house marketing teams. Advisory is for the people setting direction, like an agency CEO, a creative director, or a head of marketing. Workshops are for the creative and marketing teams doing the work day to day.

Start with advisory if you want one direction for how your team uses AI, and someone checking the work against it. Start with a workshop if your team needs to get comfortable with the tools on briefs they’re already working on. If you’re not sure, book a call and I’ll tell you where I’d start.

Yes. I’ve worked alongside other agencies in previous agency and in-house roles, so I know how work moves between a brand team and its partners. For marketing leaders with several agencies, advisory includes a monthly cross-agency meeting to keep everyone working toward the same direction.

The ones your team already uses. I teach on your tools and with examples from your work, so nobody has to switch platforms to take part. The audit also tells you which tools are worth keeping, which to cut, and what’s missing.

No. I’m independent from AI vendors, so I recommend what fits your team and the work you do. I use a lot of different AI tools myself, because trying them on real projects is how I learn what each one is good for.

I don’t do production, build custom software, or sign off on legal and compliance. For the brand brain, I design the blueprint and draft the core materials with your brand lead, and your team or a build partner sets it up.

A shared reference that every AI tool your team uses reads from. It holds what’s always true about your brand, what’s true for the current campaign, and what’s proven to work, so the tools start from the same context a new hire would. I design it from my framework and draft the core materials with your brand lead. Your team or a build partner sets it up, with my guidance.

Every engagement is scoped to your team. After a 30-minute call, if there’s a fit, I’ll send a proposal with the scope, timing, and fee.

Up to 30 for each format, whether that’s the 90-minute session, the half-day workshop, or the series.

I’m based in New York City and work with teams across the US, in person or over Zoom, whichever works best for your team. I’m comfortable running a session either way, and I can work with teams outside the US too.

You can keep me on for a monthly check-in, questions by email, and a quarterly briefing. We can also keep building on what we uncovered in our first engagement, or take on new projects as they come up.

Not as a separate service, but it’s how I work. I start with your marketing strategy and shape the AI plan to serve what it’s trying to achieve.