Hi, I’m Lucie
hijinx is my independent consulting practice for AI enablement and marketing strategy.
I help marketing, creative, and brand teams bring clearer direction to AI tools, workflows, messaging, and creative work.
Together, let's make more room for exploration, sharper creative judgment, and work that stays recognizably yours.
the idea
Complexity can be made beautiful.
The creative process is getting noisier: more tools, more possibilities, and more pressure to make sense of it all.
With AI, production is no longer a constraint. The harder part is knowing what makes the work distinct, what to use, and how to make AI serve your point of view.
Beautiful work comes from shaping all that complex noise into something clear and unique.
What I bring
Experience behind the approach
Brand, campaign, and creative strategy
7+ years across brand strategy, campaign development, creative direction, and AI enablement.
Creative work shaped by AI fluency
Experience across multi-channel campaigns, brand systems, creative projects, and internal team training, strengthened by practical use of creative AI tools.
Practical AI enablement mindset
A hands-on background building AI playbooks, prompt guides, trainings, and workflows for creative and strategy teams.
Let’s make sense of it.
Tell me where you're stuck, what you’re trying to build, or what you’re hoping AI can help with.
Start a conversation